While Google does not have a show floor presence at the gaming conference, Stadia head Phil Harrison did sit down for his “only E3 interview” on Sunday. He addressed the perpetual fear that Google kills products, while also detailing features like multiplayer and additional publisher subscriptions.
Google killing Stadia
Taking questions from Twitter, host Geoff Keighley asked Harrison about the popular fear and critique that “Google is going to shut [Stadia] down” in the future. The Stadia VP explicitly said that “Google is incredibly committed to this platform,” and followed up by nothing his personal dedication to it. The former Microsoft and Sony veteran moved from London to California last year to lead Stadia.
Free-to-play and additional publisher subscriptions
When asked about free-to-play, Harrison did confirm that Stadia would feature that model, but also teased another structure that Google will support. Publishers are “starting to think about their own subscriptions as well.”
“I don’t think that will be for every publisher, but I think for some of the publishers who have the bigger catalog and the more significant lineups.”
Stadia users could end up paying publishers for access to an an additional library, with Harrison suggesting that announcements around this new model are happening in “short order.” This is somewhat analogous to a base cable subscription and then paying for premium channels.
On pricing, Harrison did try to defend the more conventional aspects of Stadia that prevent it from being a Netflix for games, and requires buying newer titles as “Not all games will be available on subscription.” Google countered by noting that a single purchase will allow users to play on all their screens, not just a console.
“Remember that the games are not linked to a particular device anymore. That one purchase gives you the value across your TV, your PC, your laptop, your tablet, and your phone. So, any screen in your life. We think that is a transformational moment for gamers. They also get the absolute latest, greatest gaming hardware powering their experience without the need to buy the hardware.”
On the latter point, Harrison described the current 4K/60FPS capabilities announced at GDC 2019 in March as “Gen 1 hardware infrastructure.” However, he did not provide the cadence for which Google will upgrade its infrastructure to allow for higher resolutions (8K was previously touted) and other features.
Additionally, Harrison said Stadia Base is coming in “early 2020.
Defending Stadia Pro’s value
Talking about Stadia Pro during the E3 interview, Harrison did not specify how often Google will add games to compliment Destiny 2 beyond promising that the subscription will be a “value.” He additionally did not detail the discount that comes with Pro when buying new games.
It’s going to be familiar to the current subscriptions that gamers are use to. And obviously we’re going to work hard to put as many great games and value into that subscription that we can.
We will work with our publishing partners to set the prices that are right for them. But I think as a Stadia Pro subscriber, we will do our best to get great value. You see this with other gaming platforms where they will have promotions or discounts that come from time-to-time.
Stadia multiplayer + social
Given the social nature of gaming, Google promised that it will “not gate multiplayer behind the premium subscription,” compared to PlayStation and Xbox today. Meanwhile, social feature will come to Stadia over time with continued updates.
“We see every game is multiplayer. We think that’s a very good evolution for the industry. We have a bunch of social features in our platform that are really putting multiplayer at the heart of everything we do.”
Google vs. other game streaming services
With Microsoft expected to announce a competing xCloud service, Harrison did highlight how Google’s approach is different during the E3 interview. Namely, Stadia has no legacy cruft, and the social aspect provided by YouTube.
Stadia has a couple of advantages that are pretty unique. One is we are 100% purely a streaming platform. We don’t have the legacy of a console, we don’t have the legacy of a physical media business, or a physical platform to maintain.
It allows us to be completely screen agnostic. It allows us to deliver the same experience to a phone, to a TV, and everything in-between.
Plus we enjoy a great partnership with out friends at YouTube and the YouTube creators, who I think are going to become hugely influential. Even more so than they are today in the way that games get discovered and get enjoyed.
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