Apple Watch Studio is coming to Apple Stores and Apple․com, bringing new customization experience

Apple Stores and will soon have a new Apple Watch buying experience for customers. The all-new Apple Watch Studio will allow customers to pair watch models and bands separately at purchase for the first time.


Apple says the new experience will allow customers to create nearly 1,000 watch and band combinations. This previously required buying the Apple Watch paired with select bands preconfigured in the box.

Apple started packaging the Apple Watch and paired strap separately in the same box starting with Apple Watch Series 4 last year. The new Apple Watch Studio experience appears to build on that.

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