Google is reported to be reading its own chips for the Pixel and Chromebook devices. A report states that the tech giant has partnered with Samsung to work on custom chips for Pixel devices, and is nicknamed as Whitechapel.

Google is expected to use Samsung’s 5-nanometer technology to make this chip. It can be introduced to the world on Pixel phones launched in 2121. If this new development has any weight, it could be a hit to Qualcomm, which provides all of Google with the Pixel phone chip.


According to the report by Axios, which is citing anonymous sources, Google has already received the first working versions of this chip and looks to integrate it in next year’s Pixel device. The chip is codenamed Whitechapel and it includes an eight-core ARM processor. The chip will include hardware optimized for Google’s machine-learning technology. The report says that the chip will also have dedicated space for improving Google Assistant performance and “always-on” capabilities.

As mentioned, the company has partnered with Samsung which also produces its own Exynos lineup and has also developed Apple’s A-Series chips. Google plans to make a version of the chip for Pixel phones for Chromebooks after its success reportedly has a lot to offer in building a mobile processor, and Google has to make sure it can succeed in all respects to compete with Apple. The Cupertino giant integrates its own A-Series Bionic chips inside iPhone models.

A recent report released outside Korea also suggests that Samsung is working with Google to create custom chipsets. The chip features eight CPU cores in four Cortex-A55, two Cortex-A 78 cores, and two Cortex-A 76 cores. For this new chip, the report states that Samsung has removed its own image signal processor (ISP) and neural processing unit (NPU) and instead integrated NPU with Google’s visual core and the search giant. The chip is also expected to bring AORM’s unmanaged Mali MP20 GPU, which is based on the Bore microarchitecture.